Influencer Marketing – Why it is so wrong in many ways ? | The Indian Scenario

There are so many things that are going wrong in Indian blogging community, and one such is the Influencer marketing. Many social media influencers have a tremendous potential to reach the product to a wider audience, but there’s a catch in it. Things are not like before – like the way PRs, social media managers, marketing managers choosing the influencers has changed a lot.

It’s not about wider reach, but about the pay per post.

Continue reading “Influencer Marketing – Why it is so wrong in many ways ? | The Indian Scenario”

Personal Branding – Why is it important for your career?

Do you remember the Apple Co-founder, Steve Jobs quote, “Your time is limited, so don’t waste it living someone else’s life?” Well, being the Millenials in Generation Z, living like someone else is more important than living the way we are! It is what most of the people believe as Personal Branding and follows. From their perspective, it was an influence but from others’ it’s just a dumb thing. Not just in real life, you can find people like this in the digital world too. [Internet marketers, social media influencers, pro bloggers, etc.] Continue reading “Personal Branding – Why is it important for your career?”

B2B Social Media Marketing – How to Fix Low Social media Traffic & Engagement? [A Simple Guide]

As already explained in my previous article on why the social media traffic & engagement is very low for your business websites & channels, here is a simple guide on how you can fix the low social media traffic & engagement issue.

Though this simple guide is written based on B2B social media marketing, you can apply the same for the B2C marketing too. All you need to do is analyze the problems and follow necessary steps to improve the traffic & engagement. So, without any further delay let’s get started with the guide on fixing the low traffic & engagement issue. Continue reading “B2B Social Media Marketing – How to Fix Low Social media Traffic & Engagement? [A Simple Guide]”

B2B Social Media Marketing – Why the Social Media Engagement & Traffic is very Low?

So, you stumbled up here and looking out for ways to know the exact reasons for low social media engagement & traffic? Well, you’re not alone! Most of the small & medium B2B companies usually faces the problem of fluctuations in engagement & traffic. To find out more, let’s get started!

In the past few years, Facebook, Twitter, etc. made some significant changes in their algorithms and thus led to low social media engagement & traffic. But, should we consider this as the main reasons? Before speaking about it, let’s find out the main changes that the social media networks changed which led to a drop in engagement & traffic. Continue reading “B2B Social Media Marketing – Why the Social Media Engagement & Traffic is very Low?”