Influencer Marketing – Why it is so wrong in many ways ? | The Indian Scenario

There are so many things that are going wrong in Indian blogging community, and one such is the Influencer marketing. Many social media influencers have a tremendous potential to reach the product to a wider audience, but there’s a catch in it. Things are not like before – like the way PRs, social media managers, marketing managers choosing the influencers has changed a lot.

It’s not about wider reach, but about the pay per post.

Continue reading “Influencer Marketing – Why it is so wrong in many ways ? | The Indian Scenario”

B2B Social Media Marketing – Why the Social Media Engagement & Traffic is very Low?

So, you stumbled up here and looking out for ways to know the exact reasons for low social media engagement & traffic? Well, you’re not alone! Most of the small & medium B2B companies usually faces the problem of fluctuations in engagement & traffic. To find out more, let’s get started!

In the past few years, Facebook, Twitter, etc. made some significant changes in their algorithms and thus led to low social media engagement & traffic. But, should we consider this as the main reasons? Before speaking about it, let’s find out the main changes that the social media networks changed which led to a drop in engagement & traffic. Continue reading “B2B Social Media Marketing – Why the Social Media Engagement & Traffic is very Low?”